Fostering Behavior Change for Coastal Management: An Introduction to Community-Based Social Marketing

September 23, 2020

9:15am - 11:00am CST

Email sarah.cunningham@austin.utexas.edu to register

Are you interested in learning how to influence the way people interact with their environment? Then join us for Fostering Behavior Change for Coastal Management: An Introduction to Community-Based Social Marketing! During this interactive webinar, participants will become familiar with an effective approach that has been used in coastal management projects to influence the way people interact with their environment. This five-step approach and a set of tools are used to elicit behavior change and reduce environmental problems. By attending the interactive webinar, participants will be able to identify the steps involved in a community-based social marketing project, apply the initial steps in this method, recognize the tools used to foster behavior change, and describe examples that illustrate how community-based social marketing has been successfully applied to coastal management issues. 

This interactive webinar is brought to you by NOAA’s Office for Coastal Management and Mission Aransas National Estuarine Research Reserve.